Ota Floriculture Auction Co., Ltd holds “FLOWER OF THE YEAR OTA” which aims to commends outstanding flower Growers who made quality improvement and created trends in the flower industry. This award is selected by Japanese experts with a neutral position among nominated flowers selected by OTA Floriculture Research Institute LTD, our subsidiary, based on abundant date. The award ceremony was held on Friday, December 6th at our auction room, and certificates and trophies were awarded to the winners by our CEO Mr. Isomura.
Refferring to these results, OTA Floriculture Research Institute LTD, conducts flower trend analysis.
Enkianthus perulatus is Japan native tree which has the power to change the image of space with just one. Their Natural and cool atmosphere is very beautiful and there is no substitute.Currently, with the increasing preference for Consumer’s Return to nature, Enkianthus perulatus is used not only for decoration of events and commercial facilities, but also for house interior decoration. In addition, exports are also active, and there are overwhelming popular among domestic and overseas. Green Tech Co., Ltd., the award winner, was highly evaluated for its ability to respond to detailed orders from buyers.
◆Outstanding performance award◆
Unryu’s buds are larger than conventional products and have a popping texture. In recent years, its appearance has been re-evaluate as “kawaii”. A gentle and soft atmosphere can be combined with any flower, establishing a new way and position for Limonium hybrid. After Limonium hybrid gained popularity in the Showa period, it declined for a period of time, but its value has been reviewed in the Reiwa era. It will be shipped around May-June from JA Shinshu Suwa.
◆New Flower Encouragement Award◆
The development of new rose varieties is a saturated market. However, as a result of steady market research, Maebashi Rose Production association has been able to gain the reputation of many buyers by introducing “Mango Riber”, an instagrammable mango color. Grower listened to the market and followed the trends accurately, and won the highest award at the “Japan Rose Cut Flower Fair”, a national rose festival, for the second consecutive year. They are high-class Grower.
Original Article written by OTA Floriculture Research Institute LTD.
Translated and edited by Y. Fuchu