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Eustoma grandiflorum from Nagano



Grower: JA Green Nagano, JA Kamiina
Item: Eustoma grandiflorum
We displayed Eustoma grandiflorum of two cooperatives (Japan Agricultural Co-operatives: JA) from Nagano prefecture.


✧JA Green Nagano
is unique in “relay shipment” and quite a few varieties, taking the advantage of the difference in elevation.
Especially for Eustoma grandiflorum, thanks to the cultivation type and the difference of elevation in the area, growers are able to supply them for a long term in a year (from May to November).

  • 191014S102Final Rose
  • 191014S104Prime White
  • 191014S106Rosina Lavender
  • 191014S108Julias Lavender


✧JA Kamiina
is located in the south of Nagano prefecture, alongside with the river Tenryu that flows between the Central Alps and the South Alps.

Flowers are grown all year around in this area.
Especially for Eustoma grandiflorum, growers produce mainly JA Kamiina’s original varieties.

  • 191014S110Yukigassen Yellow
  • 191014S112Senjo no Yuki
  • 191014S114Anchor Pink

Yukigassen Yellow
Blooming gorgeously like a rose, its gentle cream color makes you warm fuzzy.
The petals are round and many, its vase-life is long, and the neck(bottom) of flowers is stiff.
Senjo no Yuki
Swirling in pure white just like a soft serve ice cream, it looks sweet and delicious♪
It was named after the great mountain in the South Alps, “Mt. Senjo-gatake”.
The petals are thick and its pure white is beautiful.
Anchor Pink
It is the last one of the Kamiina’s original varieties so was named “Anchor” as a last runner is called anchor.
The petals are thick and its vase-life is long.

Chrysal professional 2 is given to the water of displayed items.

Translated by S. Yamamoto

Relay Freshness



Host: MPS Japan Co.,Ltd
Grower: Mr. Aoyagi Toshiharu, JA Shin-Hakodate/Tsukigata, Hokkaido

             JA Tozai-Shirakawa, Fukushima-prefecture

             Mr. Oki shinichi, JA Agatsuma, Gunma-prefecture

             Yamaki flower garden, Chiba-prefecture

             Hamamatsu PC GERBERA, Shizuoka-prefecture

             JA Himawari, Aichi-prefecture

Items: Dianthus caryophyllus (Spray), Alstroemeria, Eustoma grandiflorum, Dahlia, Rosa, Helianthus annuus, Gerbera, Gentiana, Ammi majus


We displayed the flowers from growers that satisfied the criteria for Relay Freshnes.


What is Relay Freshness?
It is a certificate system that evaluates measures for extending vase-lives of flowers. It lays down the quality control criteria and certifies high quality when the criteria are satisfied.
Even if a grower makes flowers of great quality, it is not possible to “relay” the great flowers to customers without the appropriate control in supply chains like at a wholesale market or a shop.
By this reason, the entire flower industry aims to enhance awareness of extension of flower vase-lives.

  • 190902C319
  • 190902C317

↓These are the labels of each section.

  • farm

    Farm section

  • market

    Market section

  • shop

    Shop/Retail section

✤Points to be evaluated at retailers
In order to evaluated whether flowers are treated in a clean environment, and their quality is appropriately controlled, the following points are checked.
➀Shop ➁Water rinsing ➂Container ➃Workplace ➄Storage ➅Spending days ➆Condition of transport ➇Customer service

The followings are the examples of each criteria.

Please find the details on MPS Japan website.

✤Displayed Items

  • 190902C302

    JA Shin-Hakodate
    Dianthus caryophyllus (Spray)

  • 190902C305

    JA Himawari

  • 190902C307

    Tsukigata Mr. Aoyagi Toshiharu
    Ammi majus

  • 190902C308

    JA Agatsuma Mr. Oki Shinji

  • 190902C313

    Yamaki flower garden
    Helianthus annuus


  • 190902C311

    JA Tozai-Shirakawa

  • 190902C301

    Hamamatsu PC GERBERA

Translated by S. Yamamoto

FMA: A proposal of new standardization

Association for matching between Supply and Demand in flowers(FMA): A proposal of new standardization

OTA Floriculture Auction organized “Association for Matching between supply and demand in Flowers (FMA)” together with 40 supply-chain partners including growers’ cooperatives, wholesalers, flower-processing companies and retailers from all over Japan. New standards (“Smart-flower standards”) have been formulated to promote distribution of Japanese domestic cut flowers which can match with the actual usage of flower-processing companies (bouquets maker). Associate partners of FMA cooperate to implement the plan, and hopes that their activity will eventually contribute to strengthening international competitiveness of Japanese domestic cut flowers and to increasing profitability of cultivation among Japanese growers.

 In recent years, a share of sales from retailers increases more and more, who handle ready-made bouquets. The trend goes in tandem with the development of “regular-price products” by diversification of selling styles. In addition, there have been changes in demand for items and required standards of flowers used in funerals. However, the current situation of domestic flower production and supply-chain cannot cover those changes. These mismatches are causing confusions at markets.

In order to solve these problems, we OTA Floriculture Auction, as the largest flower wholesale market in Japan, have established FMA participated by growers’cooperatives, wholesalers, flower-processing companies and retailers. All flower supply-chain partners join forces toward this issue, and try to have an agreement for the common policy of production and sales to meet final consumers’ demand.

And this time, FMA announced new standards for basic assortment of cut flowers, after a number of discussions and verifications. FMA positions those new standards as standards for expansion of domestic flower cultivation, improvement of growers’net income, activation of retailers, and expansion plus cultivation of flower consumption under stable supply. That is because FMA believes such an effort will contribute to expansion of stable production and distribution of cut flowers targeted at processing companies who know the actual usage of retailers.

Interpreted by Y. Fuchu

Smart Flower01

Smart Flower02





Rubus and “Baby Hands” cut branches from Hokkaido

Today we will introduce Rubus cut branches and the “Baby Hands” from Hokkaido. 

Rubus cut branches from Hokkaido are characterized by a smooth-textured leaf surface compared with the ones from other places. The Baby Hands is originated from and a registered variety in Hokkaido as mutant varieties of native species, and is now also produced in Miyazaki and Kagawa prefectures 

 “Baby Hands” from Hokkaido has shorter internodes than native species with small and bright yellowish green leaves. The small and freshcolored  young-look leaves are just as cute as baby hands! 

Rubus is cultivated at JA Kita Ishikari, JA Sapporo East Keizai Center, JA Sapporo West Keizai Center, and Baby Hands is at JA Kitaishikari, JA Kitasorachi and KitanoJunjo Club until autumn when leaves turn to red and yellow in November. High quality produces can be expected this year, thanks to good weather and good control of pests. 

Original Article written by Mr. Orikasa,
Translated and edited by R. Kato