Relay Freshness

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Host: MPS Japan Co.,Ltd
Grower: Mr. Aoyagi Toshiharu, JA Shin-Hakodate/Tsukigata, Hokkaido

             JA Tozai-Shirakawa, Fukushima-prefecture

             Mr. Oki shinichi, JA Agatsuma, Gunma-prefecture

             Yamaki flower garden, Chiba-prefecture

             Hamamatsu PC GERBERA, Shizuoka-prefecture

             JA Himawari, Aichi-prefecture

Items: Dianthus caryophyllus (Spray), Alstroemeria, Eustoma grandiflorum, Dahlia, Rosa, Helianthus annuus, Gerbera, Gentiana, Ammi majus

 

We displayed the flowers from growers that satisfied the criteria for Relay Freshnes.

 

What is Relay Freshness?
It is a certificate system that evaluates measures for extending vase-lives of flowers. It lays down the quality control criteria and certifies high quality when the criteria are satisfied.
Even if a grower makes flowers of great quality, it is not possible to “relay” the great flowers to customers without the appropriate control in supply chains like at a wholesale market or a shop.
By this reason, the entire flower industry aims to enhance awareness of extension of flower vase-lives.

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↓These are the labels of each section.

  • farm

    Farm section

  • market

    Market section

  • shop

    Shop/Retail section


✤Points to be evaluated at retailers
In order to evaluated whether flowers are treated in a clean environment, and their quality is appropriately controlled, the following points are checked.
➀Shop ➁Water rinsing ➂Container ➃Workplace ➄Storage ➅Spending days ➆Condition of transport ➇Customer service

The followings are the examples of each criteria.

Please find the details on MPS Japan website.


✤Displayed Items

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    JA Shin-Hakodate
    Dianthus caryophyllus (Spray)
    Alstroemeria
    Eustoma

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    JA Himawari
    Rosa

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    Tsukigata Mr. Aoyagi Toshiharu
    Ammi majus

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    JA Agatsuma Mr. Oki Shinji
    Gentiana

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    Yamaki flower garden
    Helianthus annuus

 

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    JA Tozai-Shirakawa
    Dahlia

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    Hamamatsu PC GERBERA
    Gerbera


Translated by S. Yamamoto

FMA: A proposal of new standardization

Association for matching between Supply and Demand in flowers(FMA): A proposal of new standardization

OTA Floriculture Auction organized “Association for Matching between supply and demand in Flowers (FMA)” together with 40 supply-chain partners including growers’ cooperatives, wholesalers, flower-processing companies and retailers from all over Japan. New standards (“Smart-flower standards”) have been formulated to promote distribution of Japanese domestic cut flowers which can match with the actual usage of flower-processing companies (bouquets maker). Associate partners of FMA cooperate to implement the plan, and hopes that their activity will eventually contribute to strengthening international competitiveness of Japanese domestic cut flowers and to increasing profitability of cultivation among Japanese growers.

 In recent years, a share of sales from retailers increases more and more, who handle ready-made bouquets. The trend goes in tandem with the development of “regular-price products” by diversification of selling styles. In addition, there have been changes in demand for items and required standards of flowers used in funerals. However, the current situation of domestic flower production and supply-chain cannot cover those changes. These mismatches are causing confusions at markets.

In order to solve these problems, we OTA Floriculture Auction, as the largest flower wholesale market in Japan, have established FMA participated by growers’cooperatives, wholesalers, flower-processing companies and retailers. All flower supply-chain partners join forces toward this issue, and try to have an agreement for the common policy of production and sales to meet final consumers’ demand.

And this time, FMA announced new standards for basic assortment of cut flowers, after a number of discussions and verifications. FMA positions those new standards as standards for expansion of domestic flower cultivation, improvement of growers’net income, activation of retailers, and expansion plus cultivation of flower consumption under stable supply. That is because FMA believes such an effort will contribute to expansion of stable production and distribution of cut flowers targeted at processing companies who know the actual usage of retailers.

Interpreted by Y. Fuchu

Smart Flower01

Smart Flower02

 

 

 

 

Rubus and “Baby Hands” cut branches from Hokkaido

Today we will introduce Rubus cut branches and the “Baby Hands” from Hokkaido. 

Rubus cut branches from Hokkaido are characterized by a smooth-textured leaf surface compared with the ones from other places. The Baby Hands is originated from and a registered variety in Hokkaido as mutant varieties of native species, and is now also produced in Miyazaki and Kagawa prefectures 

 “Baby Hands” from Hokkaido has shorter internodes than native species with small and bright yellowish green leaves. The small and freshcolored  young-look leaves are just as cute as baby hands! 

Rubus is cultivated at JA Kita Ishikari, JA Sapporo East Keizai Center, JA Sapporo West Keizai Center, and Baby Hands is at JA Kitaishikari, JA Kitasorachi and KitanoJunjo Club until autumn when leaves turn to red and yellow in November. High quality produces can be expected this year, thanks to good weather and good control of pests. 

Original Article written by Mr. Orikasa,
Translated and edited by R. Kato

Lovely Rose “White Woods” from JA Shizuoka City

“White Woods”

Today we would like to introduce the “White Woods” rose from JA Shizuoka City, located about 200 km to the west of Tokyo.

This is a micro-mini spray type rose mutated from the “Little Woods”.

“Little Woods”

Since it does not grow long due to a characteristic of the variety, the length of majority available at the market is about 30cm. In addition, because the original variety “Little Woods” is pink, it sometimes turns into slightly pink in high temperatures. Although we are working to increase the production volume, the number is still limited, so it is still a very rare variety.

This rose, apart from the gorgeous image of roses, is a very lovely rose that positively betrays people’s expectations.

 

Original Article written by Mr. Hayashi,
Translated and edited by Y. Fuchu

Smoke Tree from JA Ehime Chuo

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Today we are offering Smoke Tree (Cotinus coggygria) from JA Ehime-Chuo in Ehime prefecture.


At JA Ehime-Chuo, the growers never harvest Smoke Trees in an early (stiff) stage, but wait for them to be as fluffy as they can. Plus, the growers try their best to enhance the natural color of them like white or green.

From now on, the supply of Smoke Trees is expected to continue towards the end of June with the variety of “Red Fur” and “Peach Fur” mainly, and some Green types too. Later on, we will be receiving Smoke Trees from Yamagata and Aomori prefectures as the production area goes up to the north of Japan.

Smoke Tree has been recently getting a lot popular overseas especially in other Asian countries.
Please don’t miss these early-summer items from JA Ehime-Chuo that are of great quality!

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Original Article written by Mr. Ikegami,
Translated and edited by S. Yamamoto