Coming new era “Reiwa”

On Monday, the Japanese government revealed that the name of Japan’s new era starting on May 1st will be “Reiwa (令和).”

This name is cited from the poetry in “Man’yoshu“, which is the oldest existing edited collection of Japanese poetry and this particular poetry brings up plum blossoms saying:
“Shojun wa Rei-getsu nishite, ki yoku kaze *yawaragi, “ume (plum) no hana (blossom)“, wa kyozen no ko wo hiraki ran wa haigo no ko wo kaorasu.”
*the Kanji character of “yawaragi” reads “wa” in another way.

The meaning of this poetry is, “In the refreshing wind which softly breezes in the harmonious month at the beginning of spring, plum blossoms are beautifully blooming as if a beautiful woman is putting a face powder on in front of a mirror, while the feast is surrounded with the fragrance like a scent bag that noble people put on.”

Our prime minister Shinzo Abe, has talked about the meaning behind this word for the coming new era:
“Just as plum blossoms that bloom brilliantly as a sign of spring, everyone can bloom with a hope for tomorrow. That’s what we wish for Japan to be, and that’s why we have chosen this word.”

He also appeared on the NHK evening news on Monday, when he explained the importance of Japanese traditions and spirit along with Japanese blossoms and culture.

 

Plum blossoms, which appeared in the poetry from which “Reiwa” is cited, have the most wonderful scent among all kinds of Rosaceae family plants including fruits, cherry blossoms, apples, pears and even almonds. This is one of the first scent that tells people “Spring is coming.”

Regarding the scent bag which also appeared in this poetry, it is a bag stuffed with Santalum album or Eupatorium japonicum. Even since 7~8C, these kinds of plants have been attracting people in this country.

 

The “Man’yoshu” includes not only Eupatorium japonicum, but also Japan’s seven flowers of spring such as Dianthus and Patrinia scabiosifolia. This shows the culture of enjoying flowers to compose a poetry originates from this collection.

Now, the flower industry is going towards the big annual event, Mother’s Day, when Dianthus like Carnation gets so popular. There may be some opportunities to advertise Dianthus with this new era’s meaning.

After the announcement of the new era’s name, a lot of “Reiwa” phenomena have been seen such as the special edition of newspapers is selling at a high price, or the made up character “Reiwa-chan” has been viral on twitter.

It is needless to say that “Man’yoshu” has suddenly got so popular that many are being sold out, but we hope flowers in that collection also attract people’s attention and hence Japan will be cheered up by beautiful flowers with a lot of flower lovers.

 

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Original article written by Mr. Murata,
Translated by S. Yamamoto

Flowers from Oita

190218C109

 

Promoter: JA ZEN-NOH OITA

Grower:
Cooperatives of JA Oita Bungo-ono, JA Oita Bungo-takada, JA Oita Saiki-honan-ume, JA Oita Nambu-saiki, JA Oita Tobu-yamaga, JA Oita Tobu-kitsuki, JA Oita Hohi-taketa, JA Kusu-kokonoe (Lisianthus), and JA Kusu-kokonoe (Marchen Rose)

Item:
Lathyrus odoratus (Sweet Pea), Chrysanthemum, Eustoma grandiflorum (Lisianthus), Rosa, Ranunculus, Gypsophila, Limonium HB

 

We displayed the flowers acknowledged as “The Oita”

  • 190218C105
  • 190218C107
  • 190218C108
  • 190218C104
  • 190218C106

Oita prefecture is blessed with amazing nature. The altitude varies from 0 meters to 1,000 meters depending on the area, that is why unique high-quality flowers are grown throughout a year in each climate.

 

-Sweet Pea-

【Growers】
BUNGO-ONO = JA Oita Bungo-Ono
SAIKI-HONAN = JA Oita Saiki-honan-ume
BUNGO-TAKADA = JA Oita Bungo-takada

  • 190218C174Royal Crimson
    BUNGO-ONO
  • 190218C176Scarlet
    SAIKI-HONAN
  • 190218C178Blue Engel
    BUNGO-ONO
  • 190218C180Neo Grace
    SAIKI-HONAN
  • 190218C182Lavender
    BUNGO-TAKADA

 

  • 190218C184Fujika
    SAIKI-HONAN
  • 190218C186Catherine
    BUNGO-ONO
  • 190218C188Diana
    BUNGO-ONO
  • 190218C190Salmon Pink
    BUNGO-TAKADA
  • 190218C192Little Princes
    BUNGO-ONO

 

  • 190218C194Diana
    BUNGO-TAKADA
  • 190218C196Fairly Pink
    SAIKI-HONAN
  • 190218C198Crystal White
    BUNGO-ONO
  • 190218C200First Lady
    SAIKI-HONAN
  • 190218C202Stella
    BUNGO-ONO

 

  • 190218C204Light Brown
    SAIKI-HONAN
  • 190218C206Brown
    SAIKI-HONAN
  • 190218C208Heart Orange
    BUNGO-TAKADA
  • 190218C210Orange
    BUNGO-ONO
  • 190218C212Orange
    BUNGO-TAKADA

 

  • 190218C214Yellow
    BUNGO-TAKADA
  • 190218C216Yellow
    BUNGO-ONO
  • 190218C218Maccha
    SAIKI-HONAN
  • 190218C220Fresh Apple
    BUNGO-TAKADA
  • 190218C222Soft Blue
    SAIKI-HONAN

 

  • 190218C224Bordeaux
    SAIKI-HONAN
  • 190218C226Milky
    BUNGO-TAKADA
  • 190218C228Heart
    BUNGO-TAKADA
  • 190218C230Kiss Me
    SAIKI-HONAN
  • 190218C232Madonna
    SAIKI-HONAN

 

  • 190218C234Momoko
    BUNGO-ONO
  • 190218C236Sakura
    BUNGO-ONO
  • 190218C238Grace
    BUNGO-ONO
  • 190218C240Celeste
    BUNGO-ONO
  • 190218C242Monet
    SAIKI-HONAN

 

  • 190218C244Fujika
    BUNGO-TAKADA
  • 190218C246Antique
    BUNGO-TAKADA
  • 190218C248Dark Blue
    BUNGO-TAKADA
  • 190218C250Murasaki Shibori
    SAIKI-HONAN
  • 190218C252Navy
    BUNGO-ONO

 

  • 190218C254Navy Blue
    SAIKI-HONAN
  • 190218C256Royal Queen
    BUNGO-TAKADA
  • 190218C258Mulberry
    BUNGO-TAKADA

 

-Ranunculus ✤ JA Oita Tobu-yamaga-

  • 190218C114Mango
    (Trial, Provisional name)
  • 190218C116Orange
    (Trial, Provisional name)
  • 190218C118Dione
  • 190218C120Ninos
  • 190218C122Beige
    (Trial, Provisional name)

 

  • 190218C124Kasumi
    (Trial, Provisional name)
  • 190218C126Castalia
  • 190218C128Pasteria
  • 190218C130Tiva
  • 190218C132Dodona

 

  • 190218C134Musa
  • 190218C136Elice
  • 190218C138Aura
  • 190218C140Ariadne
  • 190218C142White Lithai
    (Trial, Provisional name)

 

  • 190218C144Semiramis
  • 190218C146Lithai
  • 190218C148Lemon
    (Trial, Provisional name)
  • 190218C152Satyros

 

Lisianthus-

  • 190218C110Voyage Blue
    JA Kusu-kokonoe
  • 190218C112Celeb Orchid
    JA Kusu-kokonoe
  • 190218C154Celeb Yellow
    JA Oita Hohi-taketa
  • 190218C156Amore White
    JA Oita Hohi-taketa
  • 190218C158Bon Voyage White
    JA Oita Hohi-taketa

 

-Rosa ✤ Marchen Rose-

  • 190218C162Sans Adieu!
  • 190218C164M-Vintage Sweets
  • 190218C166Pink Smoothie!
  • 190218C168M-Bridal Red
  • 190218C170M-Gretel

 

-Others-

  • 190218C160 Limonium HB
    Blue Wave
    JA Oita Tobu-kitsuki
  • 190218C172Gyosophila
    Altair
    JA Oita Tobu-kitsuki
  • 190218C100Chrysanthemum (White)
    Jimba
    JA Oita Nambu-saiki
  • 190218C102Chrysanthemum (Yellow)
    Seiko Kogyoku
    JA Oita Nambu-saiki

 

Chrysal professional 2 is given to the water of displayed items.

 

Translated by S. Yamamoto

Flower Spirit

190114S228

 

Grower: FLOWER SPIRIT Co.,Ltd.
Item: Ranunculus, Anemone, Antirrhinum majus (Snapdragon), Lisianthus

We have displayed items from Flower Spirit, mainly located in Matsumoto-city, Nagano.

✤At Flower Spirit,
growers are dedicated to supplying of best quality flowers as they let the flowers take a long time to bring out their potential beauty perfectly.

 

◆Ranunculus asiaticus◆
The amount of Ranunculus from Flower Spirit is now the biggest in Japan!!!
There are approximately 150 varieties grown there including the original ones.

Their grades are specifically classified as follows:

SUPER RHONE – excellent, with over 13 cm of flowers (diameter)
RHONE – disbudded at an early stage, with over 11 cm of flowers (diameter)
CARNOT – disbudded at an early stage, with over 9 cm of flowers (diameter)
SUPER – treated at an early stage, with bigger flowers and better stems
SELECT – excellent, with multiple petals
STANDARD – not malformed, with no bugs

*The “L.” in the following varieties stands for the series of “Lux,” whose petals are glossy.

  • 190114S100L. Minoan
    SELECT
  • 190114S102Kara(OR-2)
    SUPER
  • 190114S104Royeres
    SELECT
  • 190114S106Honfleur
    SUPER
  • 190114S108Honfleur
    RHONE

 

  • 190114S110Emi
    RHONE
  • 190114S112L. Lotis
    SELECT
  • 190114S114Lourdes
    SUPER
  • 190114S116Electra(Y-3)
    SUPER
  • 190114S118Electra
    RHONE

 

  • 190114S120L. Dione
    SELECT
  • 190114S122L. Helios
    EXCELLENT
  • 190114S124Sivas
    SUPER
  • 190114S126L. Pytalos
    SELECT
  • 190114S128Pomerol
    SUPER

 

  • 190114S130L. Peacock (KR-46)
    スーパー
  • 190114S132Kirameki
    SUPER
  • 190114S134Kirameki
    RHONE
  • 190114S136Enif (GP-18)
    RHONE
  • 190114S138Enif (GP-18)
    SUPER

 

  • 190114S140Wataboshi
    SUPER
  • 190114S142Wataboshi
    RHONE
  • 190114S144Iris (YK-13LP-2)
    RHONE
  • 190114S152Iris (YK-13LP-2)
    SUPER
  • 190114S148Morvan
    SUPER

 

  • 190114S150Rana (LP-1)
    RHONE
  • 190114S146L. Ariadne
    EXCELLENT
  • 190114S154Aino megumi
    SUPER
  • 190114S156Hirahira
    SUPER
  • 190114S158Irene
    SUPER

 

  • 190114S160Hamal (P-23)
    SUPER
  • 190114S162Charlotte
    SUPER
  • 190114S164Charlotte
    RHONE
  • 190114S166L. Europe
    SELECT
  • 190114S168Cerons
    SELECT

 

  • 190114S170L. Lycia
    SELECT
  • 190114S172Spirit dark apricot
    SELECT
  • 190114S174Buzet
    SELECT
  • 190114S176Charlotte orange
    SUPER
  • 190114S178Charlotte rose
    SUPER

 

  • 190114S180Charlotte rose
    RHONE
  • 190114S182Sophia
    SUPER
  • 190114S184Akaneno omoi
    SUPER
  • 190114S186Akaneno omoi
    RHONE
  • 190114S188L. Hades
    SELECT

 

  • 190114S190Ronchamp
    SUPER
  • 190114S192Puid
    SELECT
  • 190114S194Savoie
    SUPER

 

◆Anemone coronaria◆

  • 190114S196Red shade
    EXCELLENT 40㎝
  • 190114S198Lavender shade
    EXCELLENT 40㎝
  • 190114S200White black center
    EXCELLENT 40㎝
  • 190114S202Azur
    EXCELLENT 40㎝
  • 190114S204Bordeaux
    EXCELLENT 40㎝

 

◆Antirrhinum majus (Snapdragon)◆

  • 190114S218Yosemite pink
    EXCELLENT 100㎝
  • 190114S220Athlete yellow
    EXCELLENT 100㎝
  • 190114S222Potomak white
    EXCELLENT 100㎝
  • 190114S224Dark orange
    EXCELLENT 100㎝
  • 190114S226Lavender
    EXCELLENT 100㎝

 

◆Lisianthus grandiflorum◆

  • 190114S206Voyage silk
  • 190114S208Amber double mojito
  • 190114S212Celeb rich white
  • 190114S214Aki pink
  • 190114S216Amore white

 

Chrysal professional 2 is given to the water of displayed items.

 

Translated by S. Yamamoto

New Year Auction 2019

Happy New Year!

The first auction of 2019 started from 7:00 on Friday, January 4.

As it was the first day of a new year, our CEO Mr. Isomura and the representative of Ota Floriculture Auction Shinwa-kai, Mr. Yoshichu gave a greeting. Shinwa-kai has provided the “treasure ships” which were filled with various kinds of flowers, symbolizing a rich harvest of flowers and prosperity of business.

In Japan, seven gods are believed to deliver fortune to us by this kind of treasure ships so at our market the first auction each year starts from auctioning these.

This year’s auction accordingly started with two following treasure ships:

■Treasure ship”Daikoku-maru”

■Treasure ship “Ebisu-maru”

We sincerely appreciate your patronage and wish you a wonderful new year filled with abundance, joy, and treasured moments.

 

Translated and edited by S. Yamamoto

Senryo・Kokematsu・Kokeume auction 2018

Annual auction for “Senryo”, “Kokematsu” and “Kokeume” was held on December 16, Sunday at 7:00 AM.

This year was a so called low-yielding year for “Senryo” (Sarcandra glabra) that comes every other year, as they last year got small numbers of new shoots to fruit the next year, and they actually fruited loosely because the blooms fell off earlier than usual due to the rough climate that the rainy season ended early, and the summer heat went extreme. Additionally, just like pine trees, numerous typhoons caused salt damage to the leaves of Senryo, which made this year’s yield even less. Every grower therefore put their special effort into sorting in order to ship great ones.

Although there were too many natural disasters in this year, we truly hope that retailers sell them sincerely to customers. Growers’ effort then can be paid for.

Regarding “Kokematsu” (pine with moss), the number of larger ones has been decreasing because of insects or being damped off, still we received splendid ones that had been grown carefully for decades. We also received a lot of easy-to-use ones in terms of size like “Sanko Harigoke” from Mr. Hasegawa, Mr. Sunouchi, and Mr. Shioya.

Regarding “Kokeume” (prunus with moss), we received specially-sorted ones with blossoms, from Mr. Hiroyuki Suzuki and Green Tech Inc. These can be useful for displays like in a hotel lobby.

Original article written by Mr. Takeda, translated by S. Yamamoto